💸 Pinterest eCommerce Advertising Trends in Q1 2019

It’s time for a new issue of Pinterest Advertising Trends in Q1 2019. This one will be focused on e-commerce.

For the last two months, Pinterest advertising has been getting more traction in popular advertising-related magazines. There are many reasons for that. Here are just a few of them.

  1. Pinterest IPO is just around the corner 💣
  2. Low and affordable CPMs 📉
  3. New features for e-commerce advertisers 👌
This report is based on the data from Adnalytics - Marketing Intelligence Tool for Pinterest Ads. You can read more about Adnalytics here.

Fashion, Fashion, Fashion …

Yes, fashion. 👢By far the most popular e-commerce category is fashion. Dresses, shoes, sweaters, bottoms, you name it… It looks like you cannot go wrong with an attractive product, beautiful creative and a discount. 🛍

A picture is worth a thousand words, right? Well, when we are talking about advertising on an untapped traffic source, the picture (creative) is worth a thousand bucks! 💸

Inspiration Ad 1

Promoted Pin with more than 209,000 saves is definitely worth mentioning. As you can see, the creative itself is simple and very product-oriented. Sometimes we just need to KISS. 💋

Again, very simple creative with beautiful images and a strong call-to-action (CTA) to attract users … 50% OFF ALL BOTTOMS.

These guys know how to roll on Pinterest, that’s for sure. 🏎 Based on the Similar Web data, they’re getting tons of traffic from Pinterest. Great job! 👏

Ad Details

Category: eCommerce > Fashion
Platform: Shopify 
Country: United States
🔥Number of Saves: 209,000+ 🔥
Advertiser: https://speakshop.co/

👉Check ad on Pinterest!

Traffic Breakdown

Source: SimilarWeb.com

Inspiration Ad 2

Another example of a great advertiser where you get inspired and motivated to run your first Pinterest campaign. It’s an advert with more than 50,000 saves and mindblowing numbers when you check their Similar Web profile. It’s just amazing.

These ads are focused on women’s fashion but there are men’s fashion stores popping up too. As the company is seeing solid growth in male users, this category will definitely be huge as well.

Source: Adnalytics.io

Ad Details

Category: eCommerce > Fashion
Platform: Shopify 
Country: United States, Germany
🔥Number of Saves: 38,000+ 🔥
Advertiser: https://jellynova.com/
👉Check ad on Pinterest!

Traffic Breakdown

Source: SimilarWeb.com

Affiliate Offers

Inspiration Ad 3

In general, there are still not many CPA offers running on Pinterest. But offers from one network are popping up constantly: Giddy Up. BTW – Giddy Up is my preferred Affiliate Network for eCommerce CPA offers. Probably the most transparent network in the industry. 

Most of the ads are linked to a listicle-style landing page where many different CPA offers are listed.

Ad Details

Category: Affiliate > CPA
Platform: Giddy Up 
Country: United States
🔥Number of Saves: 5,000+ 🔥
Advertiser: https://zoomflux.com/
👉Check ad on Pinterest!

Traffic Breakdown

Source: SimilarWeb.com

Subscriptions and Quizzes

You know the most common affiliate landing page style on the adult webpages, right? Wink, wink. Many brands are using quiz-style landing pages to profile their visitors and then offer them a personalized subscription model. Even meat! 🥩

Inspiration Ad 4

Stitch Fix, a publicly traded company, is giant in this field. They have some great hipster-style ads with huge social proof.

Ad Details

Category: eCommerce > Fashion
Big Brand: YES
Type: Subscription
Country: United States
🔥Number of Saves: 9000+ 🔥
Advertiser: https://stitchfix.com/
👉Check ad on Pinterest!

🖱Landing Page🖱

Inspiration Ad 5

Similar to Stich Fix, the company behind Shoedazzle is running four different categories inside its apparel category. It’s only a question when this business will become more adopted by SBO. LTV is through the roof with this business model. 🏠

Ad Details

Category: eCommerce > Fashion 
Type: Subscription
🔥Number of Saves: 66000🔥
Advertiser: https://speakshop.co/
👉Check ad on Pinterest!

🖱Quizz Landing Page🖱

Personalization

Personalization is easy to sell, but hard to scale. 💩Personal interactions when ordering online will definitely grow. There are two websites we’ve noticed lately doing this that stand out on Pinterest.

Inspiration Ad 6

Personalized anti-acne regimen. From this Promoted Pin, we can learn that Pinterest is not so strict when it comes to before-and-after pictures. Let’s keep our fingers crossed this will not be abused and then banned like it was on Facebook. 🤞

What is even better than the before-and-after creative is where the majority of their traffic is coming from … P.I.N.T.E.R.E.S.T.! 🥁

So far it looks like the skincare niche is not as popular as would be expected.

Ad Details

Category: Beauty > Skin care
Platform: Custom 
Type: Personalization
Advertiser: https://y-ourskin.com/
👉Check ad on Pinterest!

Website Traffic Details

Gadgets and Accessories

If you’re into the drop-shipping business then you probably know Sugar and Cotton. 🍬

Inspiration Ad 7

This product is not so hot anymore, but it’s a great example of attractive Pinterest-style creative, huge social proof (100,000 likes) and low-cost product. Very inspirational for the next big holiday? 🐰

Ad Details

Category: General
Platform: Shopify 
Type: Drop-shipping
Country: Tier 1
🔥Number of Saves: 120,000🔥
Advertiser: https://sugarandcotton.com/
👉Check ad on Pinterest!

Website Traffic Details

Inspiration Ad 8

Another example of a low-priced, good-looking product with insane social proof.

Ad Details

Category: General
Country: Worldwide
🔥Number of Saves: 168,000🔥
Advertiser: https://newchic.com
👉Check ad on Pinterest!

Website Traffic Details

Did you know? 🤔

  • Pinterest has quietly enrolled ads in Germany. Yup, open business manager and check it out. Inventory is cheap. Very cheap!
  • The Pinterest IPO may come in late June with a $12 billion valuation.
  • Adnalytics is the first marketing intelligence tool for Pinterest advertisers.
  • The average CPM on Pinterest is $1.50.

I hope you enjoyed and you got some ideas about what’s popular on Pinterest right now. Now it’s on you to create a Pinterest Business Account and set up your first paid campaign.

This report is based on the data from Adnalytics - Marketing Intelligence Tool for Pinterest Ads. You can read more about Adnalytics here.

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