As you probably know Pinterest is going public and there is already a lot of talk regarding this move. But personally, I’m more excited about new advertising features than reading the same story rewritten 15 times. 😎
For us marketers, the best thing about Pinterest’s IPO is their ARPU. ARPU stands for Average Revenue Per User. If we compare Facebook’s international ARPU – $24.6 with Pinterest’s, which is currently standing at a measly $0.25, we can definitely say that there is a lot of room for growth. To increase ARPU, they need to onboard more advertisers that will spend their dough on Pinterest.
Personally, I believe that they should start by trying to get their Ads Manager on par with the likes of Google’s and Facebook’s…
But before I start rambling on, let’s dig into some more interesting news 😀
But to approach new advertisers, they need to have competitive ads manager. Until now Google and Facebook Ad Platforms were years ahead. But they are changing this now and that is also one of the reasons why we can expect more cool features soon. 🚀
But before I start rambling on, let’s dig into some more interesting news. 😉
Pinterest Added New Countries!
They quietly added four new countries. Sneaky sneaky! 🕵 Here’s the four they added to the list:
QUICK TIP: If you're a dropshipper check with your suppliers if they are sending to the Netherlands. English is one of their official languages, and they use credit cards. Low CPMs, low competition, huge disposable incomes, untapped traffic source... Need I say more!!!???
As of now, now being mid-April 2019, we can advertise in 15 countries! If we exclude top tier1 countries (US, CA) CPMs are very low. Especially in non-English speaking countries.
Here is the Google Spreadsheet file where you can find Audience Size for each available country.
This spreadsheet is automatically updated once per week. Feel free to bookmark it.
Pinterest Conversion Campaign
We were all waiting for this one, right? Here is what Pinterest has to say about this.
When you run conversion campaigns on Pinterest, we optimize your bids to help achieve your goals. This means you'll spend less time managing your campaigns. Just pick a goal and tell us your target cost per action. From there, conversion optimization will work behind the scenes to help you reach the right people, at the right price.
Sounds like a marketer’s wet dream. Setup the campaign, select the goal, wait two days, quadruple the budget, scale to the moon. 🌝
Nah, this is not how it works. As smart marketers, we need to use reverse engineering techniques and figure it out how the Pinterest algorithm actually works.
You could say it’s us against the machines! 🤖
The three questions I usually try to crack are:
- What’s the optimal number of conversions per week/month before the algorithm kicks in?
- How does the algorithm react to the budget increase?
- Does it work similarly to Facebook Algorithm?
At the moment Pinterest official documentation for advertisers is a pretty dull read. They pretty much just write a few useless sentences about every feature…
You can read the documentation for Pinterest Conversion Campaign and you will know what I’m talking about. 🤷♂️
In the next couple of weeks, I will be sharing some more advanced and technical stuff regarding Pinterest advertising so stay tuned, and make sure to subscribe to my newsletter.
In the meantime, let’s give it up one more time to Pinterest being on their way to become a Publicly traded company.